Empathy First: Understand People Before Proposing Solutions
Doug Dietz’s observation of terrified children facing MRI machines inspired GE Healthcare’s playful Adventure Series. That small moment of empathy reframed the whole challenge: reduce fear, not just scan faster. Share your own ‘brief-changing’ observation that made the problem suddenly feel different and solvable.
Empathy First: Understand People Before Proposing Solutions
Map peaks and pain points across a customer journey, then annotate with emotions and evidence. Pair qualitative quotes with metrics like wait times or error rates to ground empathy in data. Post your trick for capturing emotions without bias, and help others make their research more trustworthy.