Empathy Maps and Feeling-Rich Personas
Start with literal quotes, then infer thoughts, then observe behaviors, and finally name feelings. This sequence prevents projection and grounds your map in evidence. Comment with one authentic quote you’ve collected, and how it reshaped your feature priorities.
Empathy Maps and Feeling-Rich Personas
Specificity beats cliché: include constraints, environment, and emotional triggers. Avoid labeling by age or job alone; focus on tasks, anxieties, and motivations. Ask yourself, would this persona surprise me? If not, dig deeper. Share one surprising detail from your research.
Empathy Maps and Feeling-Rich Personas
Set a timer and write a mini persona: goal, frustration, environment, and a quote that captures mood. The constraint forces clarity. Post your two-minute persona below and challenge a teammate to iterate empathetically, not just cosmetically, on the same draft.