Do you feel that SEO is too hard and not worth the effort? SEO is not that complicated. It’s pretty simple – or at least the basics. But the basics are not enough to get you in the rankings, right? Wrong. Here’s the truth: Most people who run websites have a limited understanding of SEO, so often you just need to get the basics to be successful. In this post, you will learn the five key steps to SEO success:
- How to figure out what your customers are looking for
- How to optimize your web pages for your keywords
- How to make sure your website is accessible to both search engines and people
- How to get from other websites, link to your site.
- How to start measuring your SEO success
Step 1: Find out what your customers are actually looking for
You can’t optimize your website without knowing what your customers are looking for. How do you know? Imagine you are running a hotel in Dublin, Ireland. You don’t need a certain type of SEO to guess that your customers are probably looking for things like: “hotels in Dublin”, “accommodation in Dublin”, “accommodation in Dublin”. Before you do anything else, think about what your customers might be looking for and write it down.
a) Imagine the most popular way to look for your business
b) Think of other ways people can look for the same thing
c) Go deeper into the searches your customers are doing.
d) Find popular topics in your field.
e) Expand your keyword list
Step 2: Create search-optimized pages
Keyword research is just the first step toward attracting more search traffic. You also need to make sure that your pages are well-structured and that you satisfy the person behind the search to rank for the selected keywords. Your optimization efforts should start by making sure that your visitors enjoy the user experience (UX) offered by your website. Use design and typography that makes it easy to read content, and remove any unnecessary items, such as pop-ups, sign-in boxes, etc., that may annoy your readers.
Setting up your pages for search engine success involves the following:
a) Create content that aligns with “search intent”
b) Use short, descriptive URLs
c) Create compelling meta titles and descriptions
d) Use headers and subheadings to create a logical structure
e) Optimize your images
f) Configure the schema
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Step 3: Make sure your website is accessible to both search engines and people
When doing SEO, it’s important to remember that you work for two separate clients – your human readers for robots that use search engines to index your site. As robots become more intelligent and human-like, there are still many differences between the two. Therefore, your goal should be to create a positive experience for both humans and robots. Understanding how to create robot-optimized pages can be difficult.
a) Make sure your website loads quickly
b) Make sure your website is mobile
c) Install an SSL certificate
d) Create a sitemap
e) Upload a robots.txt file
f) Internal link between posts and relevant pages
Step 4: Create backlinks from other websites
Linking is critical to the success of your SEO strategy, so if you’re willing to spend resources (time, money, etc.) to produce content, you should be prepared to hire at least as much time to promote and generate links to your content.
Why? Because there is clear evidence that backlinks are one of the factors that have a strong influence on Google’s ranking algorithm.
Even Google recognizes that backlinks are one of the top 3 “ranking factors”.
There are many tactics you can use to get other sites to link to your web pages. Some are more legitimate than others. However, before you start choosing “hacks building”, take the time to examine and analyze how your competitors build links. It’s important to use your competitors, because every niche is different, and tactics that work great in a niche may not be as effective in yours.
When you finish this, consider some of the following tactics.
a) Drag internal links from the content
b) Creating “broken” links (people who link to dead resources to suggest changing the dead link for a proper replacement on your site)
c) The guests’ blog
Step 5: Track SEO success
The last step in establishing your SEO strategy is to find out how you will track your performance. There are many methods you can use.
But focus on the basics.
The most important values when it comes to SEO are
a) organic traffic
b) the average ranking position for the keywords you are targeting.
Measure organic traffic
If you use Google Analytics, you can quickly see organic traffic.
Follow the rankings
Another important thing you should measure in your SEO strategy is how your content ranks on Google over time.
One way to do this is to use the Google Search Console where you can find data about your average position, impressions and clicks for various keywords.
You can also use Ahrefs Rank Tracker for this purpose – it allows you to track up to 10,000 keywords, see how your rankings improve (or decrease) over time, and compare to your competition.
SEO
Search engine optimization (SEO) can be competitive, but it is still by far the most effective way to drive sustainable traffic to your website. Moreover, your efforts in optimizing your website for search add up over time, which helps you get even more traffic as long as you are in line with SEO. To achieve this, don’t forget to follow the five steps of a good basic SEO:
- Find relevant keywords with good search traffic potential
- Create and optimize pages for search engines and users alike
- Make sure your website is accessible to both robots and humans
- Create relevant links from other high quality websites
- Watch what matters
Over time, this process will help you build the authority of your site and you will be able to rank more competitive keywords with higher search volumes.