Google makes hundreds of changes to its search algorithms each year, any of which could affect your ranking in the top SEO trends to stay on top in 2020.
As new businesses emerge every day, competition for the reader’s attention increases. Maintaining the latest SEO trends will allow you to meet the specific requirements that search engines use to increase the ranking of websites.
Google makes hundreds of changes to its search algorithms. Although most changes are minor, they may affect your search ranking. These are some of the SEO trends that emerged in 2020.
- Voice search: People are using voice search more and more
“Google, can you find the nearest taco spot next to me?”
There were 33 million voice search queries in 2017 alone. Data from March 2019 shows that 20% of mobile searches are voice searches.
These searches are not only done from the phone, but also from assistants such as Amazon Echo, Samsung Smart TV, Voice Pod, etc. Statistics from March 2019 show that 20% of mobile users use voice search.
As voice search becomes more popular, more people will enter voice search queries.
Do you notice that most of these search queries are very specific? Users want a precise answer to the question they asked.
Users who search for long tail keywords are in the consideration stage and are more likely to convert than someone in the awareness stage. - The fragments presented will continue to dominate the search results
A snippet presented is a summary of an answer to a search query. Google displays it at the top of the SERP result, above paid and organic ads.
It’s been a few years and has led to significant changes to the Google search engine results page. Almost half of all searches do not result in any clicks, because users get the answers they need directly from the SERP. In fact, a study by Ahref, conducted on 2 million fragments presented, revealed that the fragment presented receives more traffic than the first result of the organic search. - More marketers want influencers for SEO
17% of businesses spent more than half of their entire marketing budget on influencers. The statistics highlight the importance of influencer marketing for companies, especially for fashion, beauty, e-commerce, food delivery, travel and lifestyle.
Online users are overwhelmed by ads. Look for genuine information they can trust. Most often, the source of this information is reviews of influencers. They are more likely to trust information from an influencer than an advertisement.
So what is the relationship between influencer marketing and SEO? Working with an influencer helps you drive traffic, increase online visibility, and boost your content to reach users.
Many companies do not see the return on investment in influencer marketing because they do not plan or execute their sponsored content properly. Your marketing fails if it doesn’t align with your audience’s needs.
- BERT is here to stay
BERT (Representations of Bidirectional Encoders from Transformers) allows anyone to train their own answering system. This is the first major change Google has made to RankBrain’s search algorithm in 2014.
Google uses BERT to improve its understanding of natural language.
Traditionally, Google has based its search algorithm solely on the analysis of the keywords used. In other words, when someone did a query, Google would search their databases until they found the content that most closely matched the keywords.
With BERT, this is changing. The individual meaning of each word takes a back seat and is the meaning of the priority of the algorithm as a whole. Therefore, Google will continue to analyze the words, but will do so collectively, given the context in which they are used. - People will want digital experiences
44% of companies have switched to a premium digital approach to improve the customer experience. Whereas, 56% of business executives said the improvements have led to increased revenues.
Page load speed is an important ranking factor. Great content means nothing if your webpage doesn’t load quickly or if you have a cumbersome user interface.
Successful businesses understand that building a long-term customer relationship is based on customer experience, and customer experience invariably affects search rankings, as only users who have a good user experience will spend time on your website.
Focus your user experience on helping customers find the information they need.
To provide the best user experience, you will need to put yourself in the visitor’s shoes to identify blockages that cause poor experiences. Don’t use complex words that I don’t understand. Lack of clarity in messages also increases the rejection rate and has a negative impact on your website SEO. - The video will be the new king of content
Google loves the video. It is a crucial part of your SEO strategy and digital marketing efforts. According to Forrester research, the video is 50 times more likely to appear on the first page of the SERP than a web page with plain text. Also, 62% of universal Google searches include videos.
Similar to voice searches, videos are becoming more and more popular. Studies show that 6 out of 10 people prefer to watch online videos rather than TV. In many ways, it seems that YouTube has become the new TV.
Embed videos on your website to get more traffic. Remember to optimize your video for the width of your blog. Add a copy to the page to help Google understand what your video content is about. - The length of the content will determine the search ranking
Only high quality content can help you beat the competition in the rankings on page 1. But you will also need to consider quantity in addition to quality.
There are a lot of arguments around the ideal length of a blog post. Research shows that the average duration of the first 10 results is at least 2,000 words. This is because web pages with long, high-quality content enjoy more visibility.
However, your content should clearly answer the user’s question as well as the questions related to the main search query.
Long articles increase the time spent on your page, which tells Google that users enjoy your content, and google will rise in the search rankings. - Mobile search will continue to grow
87% of internet users are on mobile phones, and 40% of transactions occur on mobile.
The number of mobile searchers is growing. Given that, it’s no surprise that mobile searches have already surpassed desktop searches. Therefore, if you do not have a solid mobile SEO strategy, ignore a large group of consumers.
Studies show that 4 out of 5 searches are done from a mobile phone. Therefore, it is important for the website to offer a pleasant experience to both mobile and PC users.
SEO (Search Engine Optimization) is very important, today and in the future, for any kind of business. We do not refer only to the keywords used, but also to the optimization of the content we deliver to the user. Invest in SEO as a long-term strategy and stay up to date with the latest SEO trends to always be on top!